Please share any suggested additions in the comments section. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. This Definition page will be updated periodically with new content. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Visit the branding glossary for definitions of other branding terms. Stacked, inline, and isolated versions of the logo. “A logotype a standardized graphic representation of the name of a company or product used for purposes of easy identification” – Much like the Drupal wordmark, the Drupal drop logo is a defining element of Drupals visual identity. On the other hand, a wordmark or logotype is a combination of the typographic treatment of the letters of a company, product, or institution. “A brand’s logo that includes the typography of a full company name without other visual graphic elements” – OVO “A distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding” – Wikipedia It typically incorporates a simple graphic treatment, such as a custom designed font or unusual rendering of letter forms, to make the name immediately identifiable and uniquely ownable.” – Brandchannel (no longer online) “The way a company, product or service name is designed. You and your expert determine your target audience, social media goals and. These logos are involve just color and font, and have no attached symbol or icon.” – The Financial Brand Logo: A symbol and/or stylized text signifying a brandĭefinitions of wordmark from other sources around the web.Our definition of wordmark: stylized text treatment of a brand name serving as all or part of a logo.
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